Finance, for everyone
Understand money, for real.
Finance is just a collection of stories people tell themselves. Sou, your fennec guide, walks you through the real ones: markets, banks, crises, value. No jargon, no gatekeeping. 20 minutes at a time.
“People don’t understand finance because they’ve been told it wasn’t for them. We’re fixing that.”
a margin note from Sou
Foundations
How the money system works
8 modules
How Money Works
From barter to central banks
Meet money as a concept. Discover why it was invented, how it evolved from seashells to digital deposits, and who gets to create it today.
~25 minStart
Inflation & Purchasing Power
Why the same coffee costs more
Inflation is not just rising prices. It's the silent erosion of your money's value. Learn what causes it and how it's measured.
~20 minStart
Interest Rates
The price of time
Interest is rent for money. Understand nominal vs real rates, compounding, and why rates rule the financial world.
~20 minStart
Time Value of Money
A dollar today vs a dollar tomorrow
The single most important equation in finance. Learn present value, future value and discounting.
~25 minStart
Central Banks
Fed, ECB, BoJ and friends
How central banks steer economies using interest rates, open market operations, and reserve requirements.
~25 minStart
Government Debt & Fiscal Policy
How states spend and borrow
Deficits, surpluses, debt-to-GDP, and the difference between monetary and fiscal policy.
~25 minStart
Business Cycles
Booms, busts, recoveries
Why economies expand and contract, and how to spot where we are in the cycle.
~20 minStart
Economic Indicators
GDP, unemployment, PMIs
The dashboard economists watch, and what each dial actually means.
~25 minStart
Asset Classes
Stocks, bonds, cash and more
8 modules
🗺️
What Is an Asset?
The big map of investable things
Before picking one, know the menu: equities, debt, cash, real assets, alternatives.
~15 minStart
📈
Stocks 101
Owning a slice of a company
What common shares are, how dividends and capital gains work, and why equity is risky.
~25 minStart
📜
Bonds 101
Lending money for interest
Face value, coupon, maturity, yield: the four words that unlock the entire bond market.
~25 minStart
💵
Cash & Money Markets
T-bills, CDs, commercial paper
The boring-but-critical universe of short-term, high-quality debt.
~20 minStart
🏘️
Real Estate
Bricks as an investment
Direct ownership, REITs, residential vs commercial, and the leverage trap.
~25 minStart
🌾
Commodities
Gold, oil, wheat, copper
What drives commodity prices and how you can actually own them.
~25 minStart
💱
FX & Currencies
When money trades money
Exchange rates, pairs, carry trades, and why currencies move.
~25 minStart
🪙
Crypto & Digital Assets
Bitcoin, Ethereum, stablecoins
A careful, non-hype intro to crypto as an asset class.
~25 minStart
Markets & Institutions
Exchanges, brokers, regulators
7 modules
🔀
How Exchanges Work
Matching buyers and sellers
Order books, matching engines, and why exchanges exist.
~25 minStart
👥
Market Participants
Retail, institutions, market makers
Who's on the other side of your trade.
~20 minStart
🏁
Primary vs Secondary Markets
IPOs, issuance, trading
How capital is raised vs how claims are traded.
~20 minStart
🗂️
Bond Market Mechanics
OTC trading and dealers
Why bonds trade OTC and what that means for you.
~25 minStart
🎯
Order Types & Liquidity
Market, limit, stop, and slippage
Pick the right order, control execution risk.
~20 minStart
🧾
Clearing & Settlement
Where trades actually finalize
The invisible plumbing behind every buy click.
~20 minStart
🛡️
Regulators
SEC, FCA, AMF, ESMA
Who watches the markets and why.
~20 minStart
Valuation & Analysis
Read companies, price bonds
7 modules
🧮
The Balance Sheet
Assets, liabilities, equity
The snapshot of a company's health.
~25 minStart
📃
The Income Statement
Revenue to net income
Walk the P&L from top line to bottom line.
~25 minStart
💧
The Cash Flow Statement
Operating, investing, financing
Where the cash actually moves.
~25 minStart
📐
Financial Ratios
P/E, ROE, Debt/Equity
The cheat codes analysts use daily.
~25 minStart
💸
DCF Basics
Pricing a company via cash flows
The main theoretical tool for valuation.
~30 minStart
📏
Bond Yields & Duration
Measuring bond risk
YTM, duration, convexity: how much a bond will actually move.
~30 minStart
🌪️
What Moves Stock Prices
Earnings, rates, sentiment
The daily question, answered.
~20 minStart
Risk & Portfolio
Diversification and return
7 modules
🎢
Risk vs Return
The fundamental tradeoff
The iron law of investing, visualized.
~20 minStart
🥚
Diversification
Don't put all eggs in one basket
How combining uncorrelated bets reduces risk.
~20 minStart
🔗
Correlation
When assets move together
The glue that makes diversification work, or fail.
~20 minStart
🧭
Modern Portfolio Theory
Markowitz's efficient frontier
Why the efficient frontier changed investing forever.
~30 minStart
β
CAPM & Beta
Pricing risk
The single most-taught asset pricing model.
~25 minStart
📊
Volatility & Sharpe
Measuring bumpiness
Standard deviation, Sharpe ratio and related metrics.
~25 minStart
🦢
Tail Risk & Black Swans
When models lie
Why rare events dominate long-term returns.
~20 minStart
Derivatives & Advanced
Options, futures, leverage
8 modules
🎟️
Options 101
Calls and puts
The right but not the obligation to buy or sell.
~30 minStart
🔤
The Greeks
Delta, gamma, theta, vega
The sensitivities that traders hedge.
~30 minStart
📅
Futures & Forwards
Locking in a price
Standardized and bespoke price-fixing contracts.
~25 minStart
🔁
Swaps
Rate, currency, credit
The hidden machinery of institutional finance.
~25 minStart
🧬
Structured Products
Custom payoffs
How banks package derivatives into retail wrappers.
~25 minStart
🧲
Leverage & Margin
Magnifying returns, and losses
Why leverage is a double-edged sword.
~25 minStart
🔻
Short Selling
Profiting from declines
How short sales work mechanically and ethically.
~25 minStart
🛡️
Hedging Strategies
Using derivatives defensively
Turning risk off without selling the asset.
~25 minStart
Macro Deep Dive
Yields, QE, currencies
7 modules
📉
Yield Curves
Reading the market's mood
Normal, inverted, flat: what each shape signals.
~25 minStart
🖨️
Quantitative Easing
Printing vs buying
The unconventional policy that reshaped post-2008 markets.
~25 minStart
🎚️
Currency Pegs & Devaluations
Soros and the Bank of England
Why some countries fix their currencies, and how pegs break.
~25 minStart
⚖️
Balance of Payments
Trade, capital, reserves
The country-level accounting that drives exchange rates.
~25 minStart
📛
Sovereign Debt Crises
When countries can't pay
Greece, Argentina, Sri Lanka: the anatomy of default.
~25 minStart
🌏
Emerging vs Developed Markets
Different game, different rules
Why EM investing is its own beast.
~20 minStart
🛢️
Commodity Cycles
Supercycles and busts
The multi-year waves of commodity demand.
~25 minStart
History & Crises
Learning from market chaos
9 modules
🌧️
The Great Depression
1929 and after
The formative crisis of modern monetary thought.
~25 minStart
🧨
1970s Stagflation
High inflation + high unemployment
The decade that broke Keynesianism.
~25 minStart
📉
Black Monday 1987
Portfolio insurance gone wrong
The first computer-driven crash.
~20 minStart
🌊
Asian Financial Crisis
1997 contagion
When a currency peg broke the region.
~25 minStart
💻
Dot-Com Bubble
Pets.com and friends
The canonical modern tech mania.
~25 minStart
💥
Global Financial Crisis 2008
Subprime, Lehman, bailouts
The crisis that rewrote banking.
~30 minStart
🇪🇺
Eurozone Debt Crisis
PIIGS and the ECB put
How a monetary union nearly cracked.
~25 minStart
🦠
COVID Crash & Recovery
March 2020
The fastest bear market and recovery in history.
~25 minStart
🏦
SVB & Regional Banking 2023
Duration risk comes back
How rising rates broke a bank.
~25 minStart
Behavioral Finance
Why humans are bad at money
4 modules
🧠
Why Humans Are Bad at Money
Intro to behavioral finance
The gap between Homo economicus and reality.
~20 minStart
🎯
Cognitive Biases
Anchoring, confirmation, recency
The top 10 biases that hurt investors.
~25 minStart
🐂
Herd Behavior & Bubbles
When everyone buys the top
Why crowds create manias and panics.
~20 minStart
💔
Loss Aversion
Losses hurt twice as much as gains feel good
Prospect theory in plain English.
~20 minStart
Modern Topics
ETFs, PE, DeFi, CBDCs, AI
7 modules
📦
ETFs & Index Funds
The passive revolution
Why indexing eats active's lunch.
~25 minStart
🏗️
Private Equity & VC
Buyouts and startups
The private-markets twin of public equity.
~25 minStart
🎭
Hedge Funds
Long/short, macro, quant
What hedge funds actually do (and charge).
~25 minStart
🌿
ESG & Sustainable Finance
Beyond the greenwash
What ESG measures and what it doesn't.
~25 minStart
🔗
DeFi & Tokenization
On-chain finance
Lending, swapping and staking without a bank.
~25 minStart
🏦
CBDCs
Central bank digital money
Why states are building their own digital currencies.
~25 minStart
🤖
AI in Finance
From LLMs to algo trading
How ML is used for trading, risk, and research.
~25 minStart